 Blue Flag flies on Kelly's Beach
 
The prestigious international Blue Flag is flying proudly over Kelly's Beach in Port Alfred denoting status for excelling in safety, cleanliness, the provision of amenities and setting and maintaining environmental standards.
  
Blue Flag gives local and foreign visitors the knowledge that their beaches are clean, environmentally sound and adhere to international safety and other tourist standards.
When South Africa joined the campaign in 2001 as the first country outside Europe to participate, Blue Flag began to grow into a truly international campaign.
The Blue Flag is given to beaches that meet 14 criteria spanning three aspects of coastal management: water quality, environmental education and information, and safety and services, which include excellent life-saving standards, top-rate parking and sparkling ablution facilities.
Local authorities report a number of spin-offs from being awarded Blue Flag status, including an increase in visitors, improved behaviour on the part of beach-goers, property prices rising for homes near Blue Flag beaches - and visitors enjoying a well-cared-for and managed beach.
Welcome to Kelly's beach, managed by the Ndlambe Municipality Environmental Conservation section, that is one of the strongest local government conservation bodies in the Eastern Cape Province. Kelly's beach is situated 1,5km from the Kowie River estuary mouth and its famous piers. It is a 400m long sandy beach in the east. Come visit our beach for the two viewing decks to watch the bathers, the whales and the perfect summer sunsets. Come try our waves that will carefully lift you off your feet and, during perfect conditions, gently drop you down to meet the sandy bottom. The beach is comparable to beaches in Scandinavia and is well-worth a visit. Kelly's offers 5 star facilities and a wonderful experience to holidaymakers. Interpretive boards along the beach will inform about some of the unique characteristics of this wonderful beach.
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